Friday, January 23, 2015


       My channel of choice for watching the daily news and commentary is MSNBC. I wonder how many of their viewers have noticed, as I have, that many of their commercials are cut of before they finish. This is not an isolated occurrence. It happens frequently.
        When I saw first saw it happen many weeks ago, I thought it was a mistake that could and would be quickly corrected. I can understand how such a mistake could occur once in a great while. But when it kept happening day after day and week after week, I became more and more concerned and frankly annoyed. Not that I love watching TV commercials, but I was offended by what was at best sloppy programming and at worst deliberate  malpractice on somebody’s part.
"Chicken parm you taste so good!"
        One commercial I do enjoy watching is the one in which Payton Manning is singing his own words in various settings to the Nationwide Insurance Company’s theme song. At the very end he sits down to watch television and you hear the familiar voice of their young woman singing “Nationwide is on your side!,” after which Payton  hums the tune one more time.
        As a former advertising executive who used to produce commercials, I would give the Nationwide commercial a very high rating. In a low-key but interesting way it very effectively fixes the insurance company’s theme song/slogan in the viewer’s memory. Though the sponsor’s name is mentioned only once, the end result makes for excellent product identification. So the first time it was cut off before I heard the woman sing the Nationwide theme song followed by Payton’s humming the tune again at the end, I thought to myself, “Nationwide should get its money back!”
       The sponsors to whom this is happening have a legitimate beef . They are getting short changed. At first I thought that whoever monitors the programs would notice what was happening and put a stop to it immediately. When it kept happening day after day and week after week, I decided I should call it to my readers’ attention to see if anyone else has noticed.
        I’m hoping MSNBC will get my tweet about this. Maybe if enough people bring it to their attention, they’ll do something about it!

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